Narrowcasting as an Epistemology

Narrowcasting as an Espistemology = Live Stream LinkedIn October 22, 2025 (Segment #1)

Terence Mitchell

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Segment 1 of 3 "LinkedIn Live Stream": | October 22, 2025, Segment 1 -
Origins, Framework, and Authentic Voice, An Official Narrowcast Episode / Interdisciplinary Implementation 038 Video Broadcast Production

Why this matters:
Traditional broadcast journalism required three independent sources per story. Today’s fast news cycle often trades accuracy for speed. Narrowcasting restores credibility through verification, first-hand testimonials, and Boots-on-the-Ground participation.

Main Focus:
Introduce the origins of narrowcasting, contrast it with broadcasting and podcasting, and explain why verified, niche-focused communication produces more authentic connections.

Definition:
Narrowcasting means sharing information with a clearly defined audience—people linked by values, interests, or lived experience—rather than speaking to the masses.

Context:
Broadcasting began in 1921 as mass radio transmission. By the mid-1960s, media thinkers advanced “narrowcasting,” and by 1967 J.C.R. Licklider envisioned networks built for specialized audiences. The cable era made that idea real—MTV, ESPN, and CNN all followed narrowcast logic.

Research Roots:
Dr. Cynthia Tyson’s Epistemology of Emancipation and Dr. B.T. Williams’ Counter-storytelling work define the moral core of this model: verified truth and authentic voice. Between 1982–1986, I formalized Narrowcasting as an epistemology—anchored in evidence, not opinion.

Next steps to Narrowcasting | Listen to Segments 2 & 3:
1. Identify your niche audience.
2. Choose your best platform (LinkedIn Live, YouTube, IGTV).
3. Engage directly—speak with people, not at them.
4. Listen to Segment 2: Experience Speaks — Narrowcasting for Gen X and Baby Boomers
5. Listen to Segment 3: Building the Evidence-Based Community — From Audience to Ecosystem